Advanced Diploma Marketing BSB60515 (CRICOS 091224G)
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field.
Option 1: Workplace Based
Our Trainer Assessor will conduct all teaching and assessment at your place of work, this is available to both Appreciates and Full Fee students. Please note: If your workplace doesn’t have the required scope of work for a particular unit of competency we can conduct the training and assessment at our campus.
Option 2: Classroom Training
All your learning and assessment for each of the units is delivered in a classroom environment with other students (classroom training requires a minimum of 5 students).
Option 3: Recognition of Prior Learning (RPL)
If you’ve had lots of experience in this industry (or similar), you may be eligible for RPL.
Recognition of Prior Learning means that you don’t require the training but rather you need to be assessed on each unit. You will need to draw on all of your past experiences so that you can demonstrate that you have already acquired the knowledge and skills.
How will I be assessed?
You will be assessed to show that you have achieved the skills and knowledge required by the course. Assessment may include written, oral or practical assessment methods. You will know in advance about the type of assessment and how it will operate.
This course can be studied 15 hours face to face and 5 hours online/distance per week.
Offered over 2 days per week to enable you more flexibility.
Course duration is 12 months, full-time study (includes 44 teaching weeks & 8 weeks Holidays depending on the date you commence your study). This course has 3 study periods of 15 weeks each approximately. As this training is competency based, completion dates can vary from student to student however cannot exceed the nominal duration.
Can I apply?
Year 10 or equivalent with sound achievement in Maths and English (IELTS Score 5.5 or above). Should you not meet the IELTS score of 5.5 you must undertake a minimum of 6 months English Language Studies at OCT or another reputable English college.
Minimum age of 18 years at time of enrolment.
What qualifications will I receive?
On successful completion of the course you will be awarded the Advanced Diploma of Marketing. As part of the Australian Qualifications Framework this program is nationally recognised.
What opportunities for further studies will I have?
Credit transfers may be available into related diploma and advanced diploma courses.
What will I study – Course Outline
|Code||Unit of Competence||C/E|
|BSBMKG603||Manage the marketing process||C|
|BSBMKG607||Manage market research||C|
|BSBMKG608||Develop organisational marketing objectives||C|
|BSBMKG609||Develop a marketing plan||C|
|BSBMKG605||Evaluate international marketing opportunities||E|
|BSBMKG606||Manage international marketing programs||E|
|BSBMKG611||Manage measurement of marketing effectiveness||E|