BSB60515 -Advanced Diploma Marketing

Career Opportunities

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field.

How will I be assessed?

You will be assessed to show that you have achieved the skills and knowledge required by the course. Assessment may include written, oral or practical assessment methods. You will know in advance about the type of assessment and how it will operate.

What will I study?

List of course units is available on the next page.

Can I apply?

You are eligible to apply for this course if you are 18 or older or are employed in the field.


What qualifications will I receive?

On successful completion of the course you will be awarded the Advanced Diploma of Marketing. As part of the Australian Qualifications Framework this program is nationally recognised.

What opportunities for further studies will I have?

Credit transfers may be available into related diploma and advanced diploma courses.

Course Duration

The nominal duration to complete qualification is 12 months.  As this training is competency based, completion dates can vary from student to student however will not exceed the nominal duration

Study Options:

Option 1: Workplace Based

Our Trainer Assessor will conduct all teaching and assessment at your place of work, this is available to both Appreciates and Full Fee students. Please note: If your workplace doesn’t have the required scope of work for a particular unit of competency we can conduct the training and assessment at our campus.


 Option 2: Classroom Training

All your learning and assessment for each of the units is delivered in a classroom environment with other students (classroom training requires a minimum of 5 students).


Option 3: Recognition of Prior Learning (RPL)

If you’ve had lots of experience in this industry (or similar), you may be eligible for RPL.


Recognition of Prior Learning means that you don’t require the training but rather you need to be assessed on each unit. You will need to draw on all of your past experiences so that you can demonstrate that you have already acquired the knowledge and skills.



Course Units

Code Unit of Competence C/E
BSBMKG603 Manage the marketing process C
BSBMKG607 Manage market research C
BSBMKG608 Develop organisational marketing objectives C
BSBMKG609 Develop a marketing plan C
BSBFIM601 Manage finances E
BSBMKG605 Evaluate international marketing opportunities E
BSBMKG606 Manage international marketing programs E
BSBMKG611 Manage measurement of marketing effectiveness E